NIVEA India Sets a Virtual Guinness World Record® for Most Face Washes
NIVEA India has officially set a new Guinness World Records® feat for the title “Most People Washing Their Face Online Simultaneously”.
The unique record was set on 23rd July 2020 through a live stream where 119 men from different parts of the country washed their face simultaneously for a minute, using a new facewash from NIVEA MEN. It was followed by the launch of the brand’s latest product – NIVEA MEN Acne Face Wash by – Neil George, Managing Director, NIVEA India Pvt. Ltd. The live online activity had a Guinness World Records® judge and select media in attendance.
During the current lockdown, men are increasingly trying new products while experimenting with their looks, grooming and wellness. They are no strangers to skin problems, especially acne. But most of them believe that dealing with acne involves a complicated and lengthy regimen and thus do not indulge in any skincare routine. Taking cognizance of this, NIVEA MEN decided to spread the word on how their new Acne Face Wash can help men maintain pimple-free, healthy skin in just one minute. The Guinness World Records® feat is expected to help amplify the awareness of hassle-free skincare for men. Additionally, NIVEA MEN Acne Face Wash is also said to help in removing impurities and excess oil from skin, while ensuring a long-lasting, clean and refreshing feel.
Speaking on the achievement, Sachin Killawala – Marketing Director, NIVEA India said, “We are excited to receive this certification from Guinness World Records®. This global recognition strengthens our commitment to NIVEA MEN’s mission of making men’s skincare easier and quicker. This accomplishment, especially in such unprecedented times, showcases that nothing can stop us from trying to make our customers happy with the best of skincare products.”
Swapnil Dangarikar – Official Adjudicator, Guinness World Records®, said, “We would like to congratulate NIVEA India and all the participants on this new world record achievement. We are also happy that this was NIVEA India’s very first world record and hope it sets a precedent for more in the future. I am happy to say, NIVEA India, you are Officially Amazing.”