Nutriglow Bonds with Flipkart in an Exclusive Tie-up
Indian niche beauty brand, NutriGlow has entered into a strategic partnership with e-commerce platform- Flipkart to launch exclusive, high-quality skincare and cosmetic products in its Papaya, Wine and Vitamin C product ranges.
NutriGlow has become a one of the pioneers in India, in utilizing the medicinal and anti-aging benefits of wine in beauty products. Additionally, due to its potent enzymes, papaya is already a common element in ayurvedic recipes promoting anti-tanning and anti-pigmentation.
Both the ranges carry forth NutriGlow’s vision of affordable luxury.
Speaking on the strategic partnership, Ashish Aggarwal, Co-Founder, NutriGlow said, “NutriGlow has a strong presence in e-retail, and Flipkart has been a crucial strategic growth partner for us over the years. This partnership helps us concentrate sales of our new product line solely on the Flipkart website. Exclusive alliances like this one benefit both parties in terms of sales, as well as reflect the mutual faith and confidence that NutriGlow and Flipkart have in one another. Our products being backed by a brand like Flipkart speaks volumes about their quality in the market.”
A Flipkart spokesperson elaborated, “At Flipkart, we witness steady demand from our cohort of beauty shoppers. Thus, we are thrilled to collaborate with NutriGlow on this unique line of beauty and personal care products. We are already aggressively advertising the brand through both our paid properties and soft promotions. The team at Flipkart has trust in the products, and we are glad to see it reflected in the initial sales figures. We intend to continue our partnership with NutriGlow for many upcoming product launches.”
All ingredients used by NutriGlow are said to be clean, vegan, paraben-free and cruelty-free. The products are available on www.flipkart.com and the Flipkart App.
