Nykaa Announces 55th Store Launch in India
Beauty retailer Nykaa has announced plans to open its 55th store in Raipur, Chattisgarh. . Since its inception as an e-commerce portal in 2012, Nykaa has evolved into an omnichannel multi-brand retailer with 40+ stores across 20+ cities within two years. Nykaa stores retail a diverse range of beauty brands from across the globe such as Huda Beauty, M.A.C Cosmetics, Estee Lauder, TonyMoly, Laneige, and Nykaa Beauty, among others.
Nykaa has stores in three formats – Luxe, On Trend, and kiosks. The Nykaa On Trend store offers a curatorial experience for the customer, allowing them to browse and buy best seller products from trending brands. The Nykaa Luxe stores offer premium to luxury brands like Estee Lauder, Dior, Huda Beauty, and M.A.C Cosmetics etc.
Anchit Nayar, CEO – Retail, Nykaa, “We are pleased to announce the opening of our 55th store in such a short span of time, truly making us India’s leading omnichannel beauty retailer. Since our early days as an e-commerce company, our customers have asked that we open physical stores and we listened. Nykaa customers reside in all corners of this country and at 55 stores, our offline journey has just begun.”
Nykaa opened its first offline store at T3 Terminal, Indira Gandhi International Airport, New Delhi. The retailer has since expanded its footprint across leading malls and high streets. The flagship Nykaa Luxe store in The Chanakya, New Delhi claims to be the first to offer Jo Malone Fragrances in a shop-in-shop model, in India. Nykaa also recently launched a kiosk model for its inhouse collection of beauty products – Nykaa Beauty, at Select Citywalk – New Delhi and Forum – Bangalore.