Nykaa Beauty Launches Home & Travel Care Essentials Range
“A ‘Whole New Range’ to meet a ‘Whole New Way’ of Life’.” — Nykaa Beauty enters the essentials category to meet the rising consumer awareness and demand for hygiene products.
Adding a new dimension to its product portfolio, to meet the rising need for hygiene essentials, Nykaa Beauty introduces Veggie Safe – fruit and vegetable cleaner; and Travel & Home Safe – disinfectant sprays. Packaged in bright colourful bottles these user-friendly essentials promise to lend a splash of cheer to your stay at home routine while effectively getting the job done.
Veggie Safe offers naturally-derived cleansing ingredients that can be used to clean all fruits and vegetables (except mushrooms). It claims to remove germs, chemicals and waxes safely, without altering the composition of the product or leaving any aftertaste, smell, or residue behind. The easy-to-use formula is priced at INR 149/- for a 200 ml bottle.
The Home Safe and Travel Safe Disinfectant Sprays are said to contain 84.4% Absolute Alcohol and promise to work with high efficiency to kill 99.9% germs. Home Safe is said to be suitable for all surfaces like mobiles, laptops, doorknobs, bins, sinks as well as delivery packages. It comes with a gentle Lavender Extract and is priced at INR 199/- for a 200 ml spray bottle.
Travel Safe is for when you are out & about without any access to soap or water. It is said to be suitable for all surfaces like cars, desks, chairs, elevators, toilet seats etc. Travel Safe claims to be enriched with Neem Extract, an aggressive cleansing agent that fights germs even when one is on the move. It is priced at INR 199/- for a 200 ml spray bottle.
Nykaa Veggie Safe, Home Safe and Travel Safe Disinfectant Sprays will be available on the Nykaa website/ app and in-stores across India.
Nykaa is said to be rapidly adapting to the ‘new normal’, as 55% consumers (according to a market survey conducted by Nielsen) have shown a preference towards personal hygiene & safety products. Quick to act, the brand earlier launched Clean Hands Sanitizer and Wanderlust Hand Washto meet the increasing demand in the market. The brand is now expanding its portfolio by adding products specifically designed for home or outdoor usage, offering increased protection and hygiene.
Falguni Nayar – Founder & CEO, Nykaa said, “Nykaa was able to meet demands for essential products through the critical time of the lockdown, overcoming logistical hurdles and gaining customer trust. In the last few months, we have responded rapidly to the needs of our customers, launching a range of hygiene essentials including Handwashes, Hand Sanitizers, Masks, PPE suits and Thermometers. We once again look to provide for the need of the hour with these home and travel essentials.”
Nykaa Beauty currently offers a collection of over 128 products featuring 977 SKUs under its Cosmetics & Naturals verticals. Under its Cosmetics portfolio, the brand has a wide range of Eye, Lip, Face, and Nail products, while the Naturals vertical features Wanderlust Bath & Body Range, Skin Secrets Korean Sheet Masks, and Skin Potion Facial Oils, to name a few. Nykaa will continue to roll out launches under the Beauty & Naturals range, while also catering to the current needs of its consumers for personal, home care & hygiene products.
Commenting on the new brand direction, Reena Chhabra – CEO, Nykaa Brands, said, “We are witnessing a definitive shift in consumer habits with a consistent pattern of being increasingly focused on personal&domestic hygiene and safety. Consumers now expect a wider range of such products to meet their daily needs from credible and robust brands that they can trust, and we as a brand always strive to work on their feedback and inputs. This business direction is our way of meeting the shift in consumer demand and ensuring we offer a high-quality set of products to adapt to the new normal at accessible price points. Our constant R&D on new product developments in the past few months has allowed us to launch well-timed products. Nykaa Beauty will continue to launch disruptive and innovative beauty and skincare products as well.”