Oriflame & Rohit Bal Collaborate for Exclusive Guldastah Collection
Celebrating individual beauty that encourages complete self-expression, Swedish beauty brand Oriflame collaborated with fashion designer Rohit Bal to unveil the exquisite Guldastah collection. Co-created by the two brands, the collection aimed at channelling a crossover between beauty and fashion, was launched at a grand event held at The Lalit, New Delhi on 1st October 2019.
Speaking on the launch, Naveen Anand – Senior Director, Marketing, Oriflame South Asia, said, “We are honoured to collaborate with the legendary Rohit Bal. The intricately-designed collection of bags and bedsheet has been exclusively created for our consultants to achieve new heights and make their dreams a reality. At Oriflame, we will continue to encourage people to follow their dreams and help us make the world a better, more beautiful place.”
Rohit Bal’s Guldastah Collection celebrates absolute beauty in its purest form. Just like the holistic beauty that Oriflame stands for, the collection is delicate, alluring, sensitive and realistic. It represents the absolute beauty that allows one to look and feel beautiful in the truest sense of the word.
Oriflame was incepted with a purpose and passion for empowering people and making their dreams come true. The brand’s value-proposition comprises a business opportunity, wherein people can join hands with the brand as independent beauty consultants, building their own business, and fulfilling their dreams. The Guldastah Collection exhibits the love and respect that Oriflame has for its consultants.