Parcos Goes Dot Com with FanFare
Parcos launched its e-commerce portal – Parcos.com, its omnichannel online shopping destination for luxury fragrances, beauty, and wellness products.
Parcos was established in 2004, a brick and mortar retail presence for the bevy of luxury and premium brands being imported by Baccarose. The name PARCOS is an abbreviation of the French words “Parfums & Cosmetique”, meaning perfumes and cosmetics with guaranteed authenticity.
With 45 brick and mortar stores in 18 cities across the country, Parcos will now extend its reach online in an attempt to deliver a holistic omnichannel experience to its consumers. Parcos provides an extensive selection of more than 50 international luxury brands, and more than 4000+ products from brands like Carolina Herrera, Gucci, Issey Miyake, Versace, Paco Rabanne, Dolce & Gabbana, Clarins and more.
Parcos has a long-standing partnership with global giants like LVMH, the SHISEIDO GROUP, L’OREAL, PUIG, COTY, INTERPARFUMS amongst others. Parcos has also formed strong associations with India’s popular Indian E-commerce players like Amazon, Tata Cliq, and Nykaa with its dedicated brand pages and Parcos store look and feel.
Biju Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products Pvt Ltd says, “With Parcos.com we wanted to expand the luxury retail experience beyond our 45 Parcos luxury beauty stores across India. We now offer the same personalised service straight to your doorstep, with a unique complete shopping experience like never before in luxury. Our tagline, ‘The Beauty of Luxury’ is inspired by our ambition to broad base luxury beauty to a wider audience across different geographies and demographics.”
Parcos.com will give you an uber luxe browsing and personalised buying experience as it is the only Indian platform that represents global brand equity online. Parcos.com customers will be the first to avail of special brand offers, preview to new brand launches, gift with purchases and news and updates on the latest beauty trends, celebrity and influencer favourites and advice from beauty experts. In addition, Parcos.com promises to have a specially crafted loyalty program that would seamlessly integrate one’s shopping experience to a single destination.
Emphasized Villoo Daji, Group Marketing Head, Baccarose Perfume and Beauty Products Pvt. Ltd., “With the digital landscape growing rapidly, we intend to drive affinity and adoption of new age millennials and aspiring luxury shoppers, by providing different platforms to engage, starting with The Parcos Beauty Influencer Awards. Parcos.com is powered by AI capabilities and seamless integrations to ensure consumers are delighted at all touch points.”
Bollywood Actor and Youth icon, Vani Kapoor present at the unveiling, commented “Parcos has been my favourite beauty destination in India, and I’ve always been greeted with smiling store personnel and a wide assortment of luxury beauty products at the stores. With Parcos.com, now I have the choice to continue my beauty shopping at my convenience.”