Pixi by Petra Strand Launched in India
London-based beauty brand Pixi was recently launched in India with an intimate launch party at Olive Bar & Kitchen, with media and influencers in attendance. Created over 20 years ago by makeup artist the brand promises skin-friendly products that create natural, radiant and fresh-faced looks. Passionate about skincare, Petra claims to create innovative formulations that are infused with botanicals and beneficial ingredients. Pixi is said to offer multitasking, flaw-fixing, youth-enhancing products for women on-the-go with no time to spare.
Petra Strand commented, “It’s been 20 years since I’ve created this brand and every time we launch and expand our consumer audience, it fills me up with the utmost level of excitement. India is a market that I’m thrilled to be finally tapping into on account of their vigorous consumption of all things beauty and cosmetics. I’m looking forward to seeing where this journey takes Pixi”
Pixi will be retailing one of Petra’s favourite – the Glow Tonic range – in India. The collection is said to be a radiance-enhancing toning necessity that exfoliates, hydrates and brightens effortlessly for glowing skin. Apart from the glow tonic range, Pixi will also introduce their Overnight Glow Serum, Glow Mud Cleanser, Glow Mist, Rose Oil Blend, Hydrating Milky Mist, Rose Caviar Essence, Peel & Polish, Rose Tonic, and the Glow Tonic To-Go, which h will be available at all Sephora outlets in India. The brand offers varied products for Skin, Makeup, and Body, as well as kits, tools and #PixiPretties – a special selection of makeup.