Prettyparty & Fashion Nova To Launch New Hair Products Line
US-based beauty company, PRETTYPARTY, announced the launch of ‘SOULe by PRETTYPARTY, a new line of youthful, salon-quality, affordable do-it-yourself hair extensions and other hair products developed in conjunction with Fashion Nova, one of the world’s leading fashion lifestyle brands. SOULe by PRETTYPARTY hair products will be available through a new beauty section of Fashion Nova’s website, and will also be sold directly by PRETTYPARTY.
“For years, I have admired and loved Fashion Nova. Their styles and looks are always right on, and the brand has great energy,” said PRETTYPARTY founder and CEO Laura Mayer. “We were really honored when they approached us and asked us to work with them to develop a new line of hair extensions designed with their customer in mind. SOULe products are just as high quality and innovative as, and even more affordable than, our existing product line. We designed the SOULe line to appeal to customers of all ethnicities and ages, so we know that Fashion Nova’s customers will love it.”
“At Fashion Nova, we are always looking for hot, on-trend products that can help our customers look and feel stylish and beautiful,” explained Fashion Nova Senior Beauty Buyer Marissa Schroeder. “SOULe by PRETTYPARTY extensions and other hair items fit just as perfectly with our fashion products as our famous jeans fit our customers’ bodies. We are super excited to be entering the beauty space and PRETTYPARTY is a great initial partner in that effort.”