Professional Hair Care Now at Home with Matrix
Matrix Empowers 9,000+ salons nationally for contactless delivery of hair care products.
The COVID-19 pandemic has spared no industry so far in its wake. With one of the most impacted businesses being the salon and hairdresser community, which currently employs 63 lakh+ technicians across the country. With sales dropping to marginally zero, incomes and employment have been affected drastically. On the other end of the spectrum, coping with this shift in the lack of availability of professional services, consumers have taken matters into their own hands.
As part of the global L’Oréal commitment of 1 million euros in solidarity and assistance to society, Matrix India (Professional Products Division at L’Oréal) has been showcasing their support and solidarity for this community and for consumers through a number of diverse initiatives.
Matrix India firmly believes in the power of education as a way of upskilling the industry. So far, 18,000 hairdressers have been virtually trained on safety and sanitization protocols to be adopted that minimize contact between the hairdresser and consumer. These will ensure that they are ready to get back to the market, without delay. Via tele-retailing and virtual client consultations, the correct diagnosis and products are being offered to consumers.
With a focus on creating a new avenue for business, Matrix India is aiding and guiding their salon partners in these challenging times. Through the contactless delivery of essential hair care products with delivery platforms, like Dunzo, Swiggy Genie and independent salons, consumers can safely get their favourite professional home care products (shampoo, conditioner care and serums) delivered at their doorstep, in a timely manner.
Products treating frizzy hair/coloured hair and damaged hair have been delivered to more than 35,000 consumers in 200 cities across the country, in an effort to keep their hair nourished and taken care of until their next salon visit.
This initiative is in addition to a comprehensive ‘back-to-business’ safety guide provided to all salon partners, to help the community adapt to the changing times.
Empowering and supporting the hairdresser community in these challenging times is essential to uplift the morale of salon owners and to gradually revive the business. These initiatives only unlock and re-affirm the vast potential we have always seen in our salon partners. Enabling them will, in turn, assist our consumers to safely access essential products until their next salon visit.” — D. P. Sharma, Director, Professional Products Division – L’Oréal India