Quick updates on what’s happening in the world of beauty
Guy Tang to debut at Salon International
Guy Tang, the cult colourist and hair activist from Los Angeles, is set to make his debut at Salon International, on Sunday, 14th October 2018. Guy Tang created a social media dynasty by inspiring other stylists. He empowered his #hairbestie family to bring fun and excitement back into the industry. He also created #mydentity because he wanted to customize colors we all dream of. Commenting on the forthcoming Salon Live show, Jayne Lewis-Orr, Executive Director of Salon International, says: “Guy Tang has changed the face of hairdressing for a generation. His use of social media to connect individuals and share his passion for self-expression through hair, has created a community now confident in its identity. We’re delighted he is making his debut at Salon International especially as this show is set to be an extension of his online vision, providing artistic empowerment for all.”
Shiseido make-up launch in Tokyo
Shiseido unveiled an entirely reimagined makeup collection in Tokyo. Friends, fans and faces of the brand, including newly announced Shiseido Global Color Artist Patrick Ta; Shiseido APAC Ambassador, Pony; actress, dancer and Shiseido Makeup Campaign Artist Sonoya Mizuno; actress Rowan Blanchard; celebrity hairstylist Jen Atkin; photographer, Petra Collins; model and designer Emi Suzuki; model, Yuka Mannami; and Thai beauty blogger PearyPie, gathered to toast the groundbreaking collection. The new Shiseido Makeup range is classified into four texture categories—Gels, Inks, Powders and Dews—and includes 21 products in 125 shades that seamlessly combine state-of-the-art technology, craftsmanship and locally sourced ingredients.
Julia Roberts stars in Lancôme film
Lancôme has unveiled its new declaration film for La vie est belle, starring Julia Roberts. Julia is the face of the scent of the same name, which was launched in 2012. The film sends out the message happiness is even truer when it’s shared. The scent is a balance of the depth of patchouli and the nostalgia of a gourmand accord. Through the film, Julia encourages us to share our bliss and multiply its effects.
Schwarzkopf’s My Specialist
Henkel’s research and development experts have developed My Specialist Hair Analysis. It is a specially generated dryness and damage evaluation system checks the consumer’s hair constitution and displays it on a 1 to 5 scale. To achieve a more profound result, consumers are requested to fill out an additional questionnaire that assists in determining the individual health of the scalp. This is how My Specialist works exactly: Consumers can order the supply on the Schwarzkopf T-Mall page. After the first step is done, a hair envelop is provided by My Specialist, in which consumers can send their own hair samples to the My Specialist lab. Then it is time to start the Hair Analysis. The carefully developed system, which includes advanced microscopy that examines the structures of the hair surfaces, integrates six characterized aspects of hair – focusing on both newly growing parts of the hair and the already aging parts. The following six aspects of hair condition are examined: Cuticle array, cuticle lift-up, cortex exposure, cuticle damage, hair thinning and hair split. Low-, Medium- and High-Levels with clear definitions can be correlated with every single hair condition aspect. The consumers’ Hair Analysis rests upon these six aspects, which are explicitly outlined in the hair report. Schwarzkopf My Specialist was recently launched in China.