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Radhika to champion giving women a choice and voice for their intimate skincare, health, and hygiene

Radhika to champion giving women a choice and voice for their intimate skincare, health, and hygiene

Indian Feminine Hygiene brand, Sanfe, recently signed on celebrated actor Radhika Apte to join them to be the voice for women to be able to make a choice for their intimate and hygiene care.

Recognising her as being unapologetically vocal for the right issues and causes as well as her bold outlook, the brands finds her to be the perfect fit for being the face and voice for Sanfe. Since its evolution, Sanfe as a brand strives to encourage women to own their feminine form with pride and take good care of it inside and out.

This collaboration will ‘allow Sanfe to relate and connect to women as their ‘All-time companion’ for their different body needs without hesitation’.

Speaking on the association, Radhika Apte said, “Women today are openly acknowledging body positivity and confidence. This change is further fuelled by Sanfe which offers the choice of quality products and solutions across a women’s body cycle. I applaud the insight and resulting range of products Sanfe has to offer which provide solutions to what we all needed but never thought to demand.”

Sanfe co-founder Harry Sehrawat said, “Having Radhika Apte on board gives us a sense of great confidence that we are on the right path towards being that solution to several silent needs of women. We visualise a modern world where women can openly choose to take care of their needs themselves and Radhika embodies that woman who our community of women can take inspiration from.”

A digital-first brand, Sanfe is a brainchild of two engineering students out to resolve intimate wellness and hygiene concerns for women. Sanfe is a nationwide brand with its direct-to-consumer approach and growing access across its range of products including premium intimate skincare, menstrual hygiene, and body grooming specially made for women. Sanfe, reportedly, has an active community of over 5 million users with over twenty-five percent growth on a month-on-month basis.

Currently, Sanfe’s portfolio has a wide range of products which includes categories like Intimate Skincare, Body Grooming, and Period Care & Daily Hygiene.