Rimmel London Re-launched in India with a Portfolio of 300+ Products
British Cosmetics brand from the Coty portfolio, Rimmel London makes a come back to the Indian markets with a bigger portfolio boasting of over 300 products. The founders of mascara are bringing to India their global bestsellers along with new launches in foundations, lipsticks, mascaras and eye pencils.
Rimmel London has been in the business since 1834 and believes that everyone should be able to experiment and express themselves with make-up and be their authentic self, without the fear of judgment, criticism or shame. The brand’s re-launch in India features:
Rimmel London Foundation – a lightweight long-lasting, transfer-proof foundation with a moisturising gel for a nude finish and a barely-there feel. It promises to keep your skin protected with SPF 20.
Rimmel London Stay Matte Pressed Powder – made to give the perfect lightweight, mattifying and long-lasting coverage, it is said to blend flawlessly for a natural-looking matte finish.
Rimmel London Ultimate Kohl Kajal – a waterproof formula expected to give 24-hour wear without smudging. The conical tip applicator and the creamy, easy-to-glide formula helps create a defined, subtle look or even a bold or dramatic look.
Rimmel London Volume Shake Mascara – promises to not dry out or cause clumps first to last use.
Rimmel London Stay Matte Liquid Lip Colour – expected to deliver high-density colour with a velvety matte long-lasting finish without fading or bleeding for up to 12 hours.
Rimmel London Scandal Eyes Reloaded Mascara – re-launched with a new formula and brush that are expected to deliver extreme volume and wear to your lashes. The easy-to-remove formula is said to be smudge and sweat-proof too.
Rimmel London Insta Colour Correcting Primer – a newly-launched lightweight, green-toned primer expected to neutralise redness and balance the skin.
Rimmel Lasting Finish Lipstick – said to be easy to apply and comfortable to wear for upto 8 hours, with a velvety smooth consistency.
Rimmel London Match Perfection Foundation – thanks to finely dispersed pigments, it is said to blend seamlessly with your complexion to give a natural match that it’s undetectable in any light. It moisture complex and SPF-enriched formula claim to make your skin visibly perfected, healthy-looking and protected.