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Sally Beauty Revamps Brand Identity

beauteespace / News  / Sally Beauty Revamps Brand Identity

Sally Beauty Revamps Brand Identity

Sally Beauty Holdings, Inc. announced the launch of its new brand campaign as the expert leader in hair colour, hair care, and nail care. The relaunch is underscored by the brand’s new motto “Unleash Your PROtential” – a call to action communicating to customers that Sally Beauty is committed to empowering beauty enthusiasts to achieve salon-quality results from the comforts of home. In select cities, Sally shoppers will discover a new in-store experience featuring new brand messaging, improved wayfinding, additional training for associates, as well as updated POS systems and integration of AI technology. The improvements are designed to help consumers make more confident purchase decisions.

Sally Beauty’s brand relaunch extends to the digital space with the start of the #SallyCrew Influencer Program as well as a mobile app, which incorporates innovative features of its mobile-first website, as well as in-app-only offers. The app also supports Sally Beauty’s revamped rewards program, enabling users to easily track their points and access reward certificates for quick redemption.