SARVA Launches Virtual ‘Yoga For Immunity’ Program
SARVA, the wellness studio chain backed by Jennifer Lopez, Alex Rodriguez, Malaika Arora and Fireside Ventures, has launched ‘Yoga For Immunity’ program offering instructor-led virtual yoga sessions, available across multiple countries. Over 7.5k LIVE sessions will be conducted over a month to help people remain calm and fit.
A first-of-its-kind initiative taken by an Indian Yoga brand, the LIVE platform offers sessions taught by 75 of SARVA & DIVA Yoga’s best instructors to provide those currently in lockdown, with a convenient way to workout, build immunity and stay healthy. The homegrown brand SARVA is also backed by celebrities like Mark Mastrov (known as the Steve Jobs of Fitness), Shahid Kapoor, Mira Kapoor, and Aishwarya Dhanush.
Speaking about the launch, Sarvesh Shashi – Co-founder, SARVA & DIVA Yoga, said, “SARVA’s aim has always been to connect 7 billion breaths through yoga – and our purpose has found a wider base now that the world is battling a public health crisis and we’re honoured to be able to contribute in helping people during this global lockdown. It’s during times like these that people have to focus on rebuilding themselves by remaining positive and staying fit even when at home. Our team is tirelessly working round the clock to be able to communicate the message about our Immunity Building Program and provide LIVE and interactive yoga classes. We have completed over 1,50,000 minutes of live classes in the last 2 weeks. The repeat and average time spent metrics for our live classes and our app have been extremely encouraging.”
Jennifer Lopez – Singer, Dancer, Actor, Global Icon and investor in SARVA said, “In the current situation, I am glad that SARVA, a leading wellness and yoga brand that comes from the birthplace of yoga, with its vision of combining authenticity along with modernity, is making yoga accessible to audiences of all ages, languages, and geographies, using the power of technology and I am sure this is something that could make a difference to the lives of people around the world.”
Malaika Arora – Co-founder, SARVA & DIVA Yoga, adds, “This is a time when all of us are connected by a larger but common purpose – that of overcoming the health pandemic and improving our health to fight any such future concerns. It is with this purpose that SARVA and DIVA Yoga are reaching out to people at a global level through the holistic workout that is yoga to improve immunity, achieve a stable mind and body, and prevent or ward off several ailments. This is also a reassurance that we are in this together and that improving our physical, mental, and emotional health is the need of the hour.”
Kanwal Singh – Founding Partner, Fireside Ventures and Board Member, SARVA, said, “SARVA yoga has always strived to keep its end-users and their well-being at the forefront of all their initiatives. Their online sessions being made available across the globe in multiple countries, particularly at a time when the world is facing a collective situation, is highly commendable. They have our appreciation and support towards this cause and we look forward to many people getting benefitted by this initiative.”
Mark Mastrov – Investor, SARVA, said, “In the wake of a health crisis such as this, I’m glad that SARVA is finding ways to spread the practice of yoga and wellness across multiple countries. Fitness is not just a physical activity but a state of mind and SARVA’s Immunity Building Program, focuses on giving people across the globe, a way to stay fit, stay healthy and calm through this.”
More information about the immunity program is available on the website, sarva.com.