Schwarzkopf introduces a new Ammonia-Free Lightener from ESSENSITY
Schwarzkopf Professional has expanded the ESSENSITY colour line to include an Ammonia-Free Lightener for natural-looking, hair lightening results with 7 levels of lifting power – Schwarzkopf Professional’s first free-from ammonia lightener! The range is said to be free from ammonia, as well as Silicones, Synthetic mineral oil, Parabens, Chemical odour and Fragrance.
Product Portfolio & Technology
The permanent colour line is available in an assortment of 58 natural-looking shades. Respecting the multi-tonal reflexes of the hair, ESSENSITY colour claims to provide true-to-tone results and up to 100% white hair coverage with up to 4 levels of lift. The secret to ESSENSITY’s colour success lies in the Phytolipid Technology, where a combination of re-designed colour pigments and plant-based oils (that contain lipids found in healthy-looking hair) maximise the colour performance.
“Consumers are now more than ever interested in knowing exactly the kind of ingredients that go into the products they use. We are proud to bring you something that would truly help complete your Ammonia free offering along with fresh looks that bring out lighter colours beautifully, with a natural touch with the power of the Phytolipid technology in our free-from Essensity assortment. We have crafted 3 beautiful looks in association with our Brand-Ambassador & celebrity Stylist Florian Hurel, which your consumers are sure to love!” commented Shama Dalal, Head of Marketing, Schwarzkopf Professional.
Latest Looks by Florian Hurel
Give your clients these stunning beautiful lightened looks created exclusively by Florian Hurel, Brand Ambassador Schwarzkopf Professional & Celebrity stylist
Rich honey highlights. Enhance the contours with swirls of natural honey tones adding a natural dimension to the hair & facial features
Brighten the curls with hints of precious nectar. Glints & Hints of golden beige that enhance the natural shape & movement of your hair
Transform the tresses – ultra-white vanilla pieces or a full head of Vanilla – this creamy tone is the new platinum blonde to have
“Hair colour is a reflection of one’s being. It is an exceptionally defining streak in an individual’s personality. Essensity pre-lightener by Schwarzkopf Professional is something that gives me the ability to create beautiful blonde lights and glamourous looking hair but with a natural touch. It’s a colour with care: a treat for all of us to savour while being worry-free about damage and maintenance. Essensity’s excellent Phytolipid technology gets the colour to shine its brightest while ensuring the hair texture and overall quality is safe. One can empower those clients looking to integrate their free-from lifestyle into their desired hair colour service with ZERO compromises on the colour result –the ESSENSITY pre-lightener is free from ammonia, as well as silicons, synthetic mineral oil, parabens, chemical odours, fragrance,” said Florian Hurel, Brand Ambassador, Schwarzkopf Professional.