Schwarzkopf Professional Essential Looks Global Masters 2020 Concludes
The latest in hair fashion trends inspired by the runway, social media, and the brand’s creative community were showcased LIVE through the one-of-a-kind virtual platform.
Schwarzkopf Professional presented its first-ever virtual global showcase of the ‘Essential Looks Global Masters 2020’ on August 24-25. Across the two days, the hairdressing community from around the world came together to witness and advance their knowledge on essential hair skills that helped differentiate their mastery in the industry.
Simon Ellis, International Creative Director for Schwarzkopf Professional says, “Our world has changed and one clear positive has been the explosive growth in online hairdressing education, which is a recognition that upskilling is critical to succeeding in the post-COVID ‘new normal’. So, now is the time to further build on this excellent Digital Education footprint. Online launch of our NEW Essential Looks Autumn/Winter 2020 Collection comprising a Free to View Hair show, followed by Pay Per View Educational Masterclasses. We created some wonderfully creative trends and new colour techniques, which I was really excited to share with everyone.”New Essential Looks Autumn/Winter 2020 Hair Collection, has not only been a fantastic creative showcase, but also a beautiful coming together of the world across time zones and cultures. All this was possible with the seamless digital integration carried out on a super user friendly interface. Staying connected now, more than ever, has never been the same, with a highly engaging dialogue, dissemination of rich content & also a mesmerizing coming together of amazing creative stalwarts – our Global Hair Masters. We are extremely proud to bring our collection – Vivid Collection with 3 phenomenal trends to the forefront & continue to inspire artistry & innovation in the creation of the most desirable hair transformations, on the catwalks & in salons.” — Shama Dalal, Head of Marketing, Henkel Beauty Care – India
For Schwarzkopf Professional Global Training of the Autumn/Winter collection, hair artists included the likes of Global Ambassadors, Lesley Jennison, Tyler Johnston and Richard Ashforth as well as North American Colour Director and Essential Looks Ambassador, Rossa Jurenas. Corporate Vice President and International Creative Director at Schwarzkopf Professional, Simon Ellis, hosted the event.
The Livestream presented a variety of educational and creatively inspiring content:
• The release show of the AW20 Vivid Collection from Essential Looks*
• Followed by Masterclasses from each of the trends: Once Upon A Time, Everyday Decadence and Dark Romance**
• Look & Learn sessions for Catwalk and Salon looks (cut and colour).
*The Essential Looks release show was for the first time open for everyone to enjoy with complimentary access.
** Masterclasses and hands-on sessions were password-protected for exclusive access (24th & 25th August)
