Schwarzkopf Professional India Hosts 2nd Edition of SABC
Shaping Authentic Beauty Congress (SABC) hairdressing awards competition by Schwarzkopf Professional India is back for a second edition, after a successful debut last year. Through this event, Schwarzkopf Professional aims to offer every hairdresser a platform to showcase their talent, a journey to sharpen their artistry, and an opportunity to compete with the best internationally.
The SABC 2020 hairdressing awards competition was kickstarted at the iconic Taj West End in Bangalore on 25th February 2020. This will now be amplified across other major cities such as Chennai, Kolkata, Delhi and Mumbai, followed by the penultimate finale in India later this year and the grand finale in Japan, in 2021.
The event started with Schwarzkopf Professional Experts showcasing the latest in cut & colour in an interactive format. Following this, each of the torch bearers of last year’s Grand Finale in India showcased their work to inspire and encourage the audience. This was followed by the launch of a new segment on photography mentorship for the aspiring participants to capture their looks in the most creative, fashionable, and impactful manner.
Speaking about SABC 2020, Melissa Hughe – National Technical Head, Henkel Beauty Care India said, “Schwarzkopf Professional has always strived to showcase only the best in the hairdressing industry- from our technology, products, techniques and experts. With the second edition of SABC, we want to raise the bar higher and give young, passionate and enthusiastic hairdressers of our country a platform to showcase their talents internationally.”