Shiseido Announces Strategic Distribution Partnership with Shoppers Stop
To launch its global make-up brand NARS Cosmetics in the second half of 2023
Japanese brand Shiseido’s Asia Pacific Pte. Ltd. arm, recently, signed a strategic distribution partnership agreement with Global SS Beauty Brands Limited, a subsidiary of India’s leading premium fashion and beauty destination, Shoppers Stop, to expand its brand footprint in India. Through the partnership, Shiseido Group will officially launch its global make-up brand, NARS Cosmetics (“NARS,” headquartered in New York), in second half of 2023 in key cities in India.
Shoppers Stop is one of the oldest department store chains, primarily positioned in fashion and beauty segments and also one of the first to start luxury cosmetics & perfume retail in India.
It was founded in 1991 and today has 96 department stores, 8 premium home concept stores and 142 specialty beauty stores. Its diversified omnichannel offering has overr 500 recognized and trusted brands.
Says Venu Nair, Customer Care Associate, MD and CEO at Shoppers Stop “Beauty is a key strategic pillar for us. Our partnership with Shiseido Asia Pacific is in line with our commitment to bring to customers in India the best of Global brands. This collaboration will further strengthen Shoppers Stop’s purpose of inspiring consumers to look good and feel confident and will help grow the rapidly evolving Beauty market in India. Our wide network and strong omnichannel presence will serve as a springboard for Shiseido, and will allow NARS to launch in India with higher speed and efficiency.”
Shiseido Company, Limited (“Shiseido”), is amongst the top 5 global beauty manufacturers* comprising of skincare, make-up and fragrance brands including SHISEIDO, NARS, Drunk Elephant, ClÃ© de Peau BeautÃ©, Narciso Rodriguez, Issey Miyake and Serge Lutens, amongst others.
“The beauty market in India has evolved considerably in the last few years with loyal consumers who are actively adding global brands to their collection of beauty products. Our global brand SHISIEDO has been present in the market since 2001 and focuses on the premium segment with our portfolio of fragrance brands.
We believe this a great time to expand our presence in India, and we are thrilled to have formalised the partnership with Global SS Beauty Brand/ Shoppers Stop. We look forward to leveraging their deep experience in premium beauty as well as their extensive network and omnichannel presence, to bring one of our most-loved make-up brands, NARS, to consumers in India,” said Nicole Tan, President & CEO, Shiseido Asia Pacific Pte. Ltd.
Whereas NARS was founded in 1994 by Francois Nars setting off with 12 lipsticks that stood out for creativity and artistry and emphasized self expression.