SHISEIDO Makeup Signs Hunter Schafer as Global Brand Ambassador
“We are so thrilled to collaborate with someone as creative, expressive, and authentic as Hunter.” – James Boehmer, Global Artistic Director for SHISEIDO Makeup
SHISEIDO believes that beauty comes alive when inner and outer beauty is in dynamic harmony. The brand has identified actress and artist Hunter Schafer, known for her debut on HBO’s Euphoria, to embody this concept the best. “We believe that everyone is on an evolving journey and our goal in 2020 is to empower our customers by helping them push their own unique beauty further,” says Yoshiaki Okabe, SHISEIDO’s Chief Brand Officer.
As SHISEIDO Makeup’s newest Global Brand Ambassador, Hunter will make her first appearance in her first brand campaign beginning in 2021. James Boehmer, Global Artistic Director for SHISEIDO Makeup. “She really represents the current zeitgeist of beauty in that there are no rules, no boundaries, and no restrictions.”
Able to shift seamlessly from one artistic avenue to next, Schafer initially expressed herself through watercolour, collages, sketches, comics, photos, and essays. This caught the attention of Rookie magazine, which ultimately led to a contributing artist job at the age of 15. While attending the University of North Carolina School of the Arts in 2017, she was named a finalist in the National Young Arts Foundation competition, an organization that identifies and supports the next generation of artists. That same year, she earned a coveted spot on Teen Vogue’s 21 Under 21 list. Schafer also walked runways for Dior, Rick Owens, Marc Jacobs, Miu Miu, and many more before segueing from the catwalk to TV in 2019, wowing audiences worldwide in Euphoria with her portrayal of transgender teen Jules Vaughn.
“Similar to SHISEIDO, Hunter is both modern and timeless,” says Boehmer. “She continues to write her own narrative, which is what we encourage people to do with makeup.”