Shoppers Stop Launch ‘EyeStoppers 2020’ Talent Show for MUAs
Leveraging social media and leading influencers to attract the best of the talent, fashion and beauty brand Shoppers Stop presents a unique initiative — EyeStoppers 2020. The digital beauty talent show for makeup artists, beauty advisories and beauty influencers will be judged by Bollywood star Malaika Arora and celebrity makeup artist Daniel Bauer, assisted by influencer Aashna Shroff, VJ and actor Benafsha Soonawala, and singers Prakriti Kakar and Sukriti Kakar. Winner of Mr Gay India 2014 Sushant Divgikar will also assist in the jury process.
The talent hunt is aimed at giving all professional makeup artists across the country a platform to be in the spotlight and showcase their favourite trends to audiences on the digital universe. With consumers encouragingly adapting to the changes brought in by the pandemic, Shoppers Shop is focussed on eye makeup sales, which is said to have seen a growth of 27%. As faces get covered in masks, the Lipstick Effect is being taken over by the Eyeliner Effect. The EyeStoppers talent show is thus focused on the eye makeup category and aims to help educate consumers on creativity in this category.
Shoppers Stop claims to currently employ more than 1400 Make-up artists and Beauty Advisors who are trained to create looks for consumers. Building on this expertise and the current trend, Shoppers Stop invites Make Up Artists and Beauty Advisors across the country to be a part of the talent show that is expected to challenge them to break creative limits and go beyond functional makeup.
“Shoppers Stop has launched modern retail in India in 1991. Over the years, we have curated and launched the best of beauty experiences from both international and domestic leaders in this category. Established international brands like M.A.C Cosmetics, Clinique, Smashbox and many more have chosen Shoppers Stop as their retail partner in India. Beauty is a very important category for our consumers with more than 50 percent of women. Our expertise in this category is attributed to the fact that we house the best brands and talent. In turn, we also ensure that this is the best place for makeup artists and beauty advisors to grow in their career and reach their highest potential. We are celebrating the brilliance of makeup artistry through a talent show that will bring together the best of makeup creativity in India. Professional makeup artists from all over India can participate and showcase their unique, out-of-the-box looks.”, says Uma Talreja, Customer Care Associate, Chief Marketing and Customer Officer at Shoppers Stop Ltd.