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Sobhita Dhulipala Appointed Smashbox’s First Brand Ambassador

Sobhita Dhulipala Appointed Smashbox’s First Brand Ambassador

The LA-based beauty brand Smashbox has chosen India as the first market to unveil its own exclusive Always On Liquid Lipstick shade GULA-BAE. Created especially for Indian women of India, the lipstick launch coincides with Sobhita Dhulipala announced as their first brand ambassador in the country.

GULA-BAE is a playful millennial take on the Indian word ‘Gulabi’ which means pink. While pink is a relatively common shade, it is conventionally classified as a ‘pretty, neutral’ hue. With GULA-BAE, Smashbox aims to break conventional stereotypes of the colour by making it the most desirable shade for Indian women and showcase its versatility.

GULA-BAE is formulated as a ‘cool rose’ shade to suit the moods, personalities, and lifestyles of the modern, millennial Indian woman. Said to be specially formulated not to dry out lips, this lipstick is expected to deliver rich, lightweight colour with a liquid matte finish. The Primer Oil complex promises comfort and the colour claims to stay put for up to eight hours without flaking, bleeding, or feathering.

Sobhita is the perfect fit to represent the brand’s cult favourite product, beloved by women worldwide. While Sobhita is set to conquer the web world and beyond, she is known to be a great conversationalist as she’s refreshingly honest, astute, all with a wry sense of humour – she resonates everything the brand stands for. Through GULA-BAE, Sobhita wishes to connect with every millennial Indian woman who has a unique personality & lifestyle and incorporates the shade into her everyday life.