St. Botanica Introduces GO Haircare Range of Shampoos & Conditioners
Emmbros Overseas, an Indian company in the Beauty and HPC (Health & Personal Care) segment, has recently launched its Go Haircare Range. Keeping in mind, St. Botanica’s scientific and natural belief, the range is said to be free from parabens, SLS/SLES, phthalates or mineral oils, to cater to unique hair needs – consisting of 9 different shampoos and conditioners for hair specific requirements and concerns, ideal for every hair type.
The collection consists of the GO Purple Shampoo, created explicitly for bleached and blonde hair, is a formulation of Linseed Oil, Purple Mica, Sunflower Oil that effectively helps in maintaining the colour treated hair. Other variants in the range are: GO Curls Shampoo and GO Anti-Dandruff Shampoo, GO Smooth Shampoo, Go Long Shampoo.
The company has over 400 products across its 5 distinguished brands i.e. St.Botanica, Oriental Botanics, Man Arden, Mom & World, and MuscleXP. The products are retailed through their brand websites and e-commerce platforms such as Amazon, Flipkart, Myntra and Nykaa, among others.