Streax Professional Ropes in Vani Kapoor As its New Face
Bollywood actress Vani Kapoor is the new face of Streax Professional hair colour range. The announcement was made at the launch of the brand’s latest collection – Retro Funky – in Mumbai. At the event, Vaani unveiled the collection and walked the ramp with her hair in a vibrant shade of amethyst.
As part of the association, Vaani will be featured in the Streax Professional’s print and digital communication campaigns. With this move, the brand hopes to strengthen its appeal amongst millennials and aspirational young patrons. Announcing the association, Rochelle Chhabra – Professional Division Head, Hygienic Research Institute said, “We are delighted to have Vaani join the Streax Professional family. Vaani is a talented, vivacious and stunning youth icon, who has inspired India with her exceptional fashion sense and brave style moves. As a style icon who personifies the sentiment “Go Bold”, Vaani Kapoor was a natural choice for the brand.”