SUGAR Cosmetics Launch First Exclusive Store in Hyderabad
With an aggressive plan to expand retail footprint, SUGAR Cosmetics has launched its first exclusive store in Hyderabad. The 454 sq.ft. store located in Sarath City Capital Mall is the brand’s second store in South India, after Bengaluru.
SUGAR Cosmetics is said to have had a phenomenal growth of 777% in the retail space in the short span of a year. They have also increased their product SKU, which is currently 350+. The Hyderabad store is divided into two main areas – the makeup stations and the product display section. The visual merchandising for the store has been appropriately designed to showcase SUGAR’s clutter-breaking low poly artwork, inclusivity of the vast range of foundation & lipstick, and the brand’s marketing communication.
Speaking at the launch, Vineeta Singh – CEO, SUGAR Cosmetics said, “We began our retail journey into Modern Trade by launching our first shop-in-shop here in Hyderabad. I am ecstatic about coming back to his beautiful city to launch our EBO. This is our 4th exclusive store in India apart from our self-operated kiosks, general trade stores and shops-in-shop located within channel partners like Lifestyle, Shoppers Stop, Health & Glow, Project Eve etc. We aim to open 1000 brick and mortar stores by the end of this year which will bring us a step closer to our audience and help them to swatch, feel and try all SUGAR products. Apart from India, we have also begun to captivate the international market with an in-store presence in Russia. In such a short span of time, we have also bagged two prestigious awards for our retail expansion which is a great achievement and we are hoping for many more such wins.”
SUGAR has recently forayed into the skincare category with the launch of their Sheet Masks, for an at-home spa experience. With the sheet masks and makeup products such as foundations, lipsticks, kohls, liners and nail lacquers, SUGAR Cosmetics is ready to entice the consumers of Hyderabad.