Sugar Cosmetics Launches its Exclusive Store in Bengaluru
The colour cosmetics brand, SUGAR Cosmetics announced the opening of its first exclusive brand outlet in Bengaluru. Located at Orion Mall in the IT Hub of India, the store will house SUGAR’s entire product range in a specially-curated brick and mortar experience.
In past few years, SUGAR Cosmetics has accelerated growth in both retail and online channels and has expanded their overall product range to nearly 230+ products. The latest SUGAR store has nearly 400 sq. ft. of the best picks in categories that cover Lips, Eyes, Face & Nails – allowing customers to enjoy a plethora of beauty products to suit all skin tones and undertones across India.
The brand also hosted a makeup masterclass with a popular beauty influencer from the city, as well as welcomed a line-up of beauty bloggers and influencers who tried out a mix of their newly launched products and all-time classics.
Speaking at the launch, Vineeta Singh, CEO – SUGAR Cosmetics said, “Bengaluru houses a huge base of makeup enthusiasts who love to get experimental with their looks and we could not be happier to have launched our second stand-alone store in India in this vibrant city. We have already received tremendous love from the city through our outlets at Mantri Mall and various of other Lifestyle, Shoppers Stop and Health & Glow stores across the city. Encouraged by our early success, we’re now excited about doubling down on our presence in this beautiful city. This is just the beginning – over the rest of the year, we have already earmarked a budget for expanding both, our product line and our geographical distribution, bringing our much-loved ranges to the doorstep of all our fans.”