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Godrej Pro Presents Suraksha Salon Program for Re-Opening Businesses

Godrej Pro Presents Suraksha Salon Program for Re-Opening Businesses

Godrej Professional, the professional hair care, colour, and styling brand from Godrej Consumer Products Limited (GCPL), recently announced the Suraksha Salon Program to support the Indian salon industry as it moves into the new normal. The program will have three pillars — free distribution and subsidised sanitiser and disposable kits cost for salons; education on safety and hygiene for salon infrastructure and services; and back-to-business support. All of these initiatives are available free of cost to any salon that requires support, irrespective of whether they use Godrej professional range of products or not.

Speaking about the initiative, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said, “Godrej Professional is committed to empower and uplift the Indian salon industry. At a time when the salon industry is being impacted by the ongoing lockdown, our focus is on empowering them to be business-ready with necessary protocols in place as soon as the operations are allowed. With the Suraksha Salon Program, we are ensuring that salons experience a smooth transition into the next phase of their business with a greater emphasis on hygiene, which is going to be the new normal, and makes this migration easier for them.”

Highlights of the Godrej Professional Suraksha Slon Program
• Donating 15,000 litres of sanitizers and 10,000 re-usable masks for the well-being of the stylists.
• Godrej Professional will also continue to support salons with sanitiser & disposable kits for salon safety in a non-profit manner.
• Godrej Professional has partnered with vendors making such disposable items such as towels, gowns, capes etc to provide salons easy accessibility at a highly subsidised price.
• The Suraksha Salon program will continue to provide all salons with sanitisers and these disposable kits at subsidised cost until the outbreak of the virus is contained. It is open for the entire fraternity and will support more than 10000 salons.

Godrej Professional has curated ‘Suraksha Guidelines’, a comprehensive module on safety and hygiene, co-created by an expert with more than 25 years of experience in healthcare and hospitality sanitisation. The guidelines cover all aspects of salon sanitisation, employee safety, client safety, and hair services to skin and make-up services. The whitepaper is available in English, Hindi, Marathi, Gujarati, Punjabi, Tamil, Telugu, Kannada and Bengali.

To address concerns about re-starting salon operations and avail sanitisation products on priority, a Salon Suraksha helpline is also set up under the program. Back-to-work contact and digital kits will be provided to the salons to share with customers, once the business resumes.

Godrej Professional has brought together subject matter experts on salon operations, sanitisation and hygiene to hand-hold salons as they resume operations. Natasha Naegamvala (Director, Nalini of Nalini and Yasmin Salon); Dr. Swati Maheshwari (Internal Medicine Specialist); Hiraman Rathod (Sanitization & Fumigation Expert); Asha Hariharan (Industry Veteran & Education Ambassador, Godrej Professional); Rayed Merchant (Director Market (Global) & Head Brand Procurement, IKONIC); and Heena Dalvi, National Technical Head, Godrej Professional conducted online sessions on necessary protocols to ensure a risk-free environment for staff and customers. These were a series of 8 interactive sessions where viewers could ask the experts their doubts and seek immediate clarifications.

To ensure that stylists thoroughly understand and imbibe the Suraksha Salon guidelines, Godrej Professional is also offering certified training courses online, free of cost and open to anyone from the salon community.

Sharing her thoughts on the initiative, Spoorthy Shetty, CEO, BBLUNT said, “It is a matter of great pride to see Godrej Professional, the hair colour and care company stand in support of the Indian salon industry during this time of crisis through the Suraksha Salon Program.”

Approved by Immediate Connect