Tara Sutaria is Bobbi Brown Indian Brand Ambassador
Bobbi Brown Cosmetics announced its first-ever Indian brand ambassador – Bollywood actress Tara Sutaria. She started her film career with the recently released ‘Student of the Year 2’ and also a versatile dancer and singer. Bobbi Brown currently available in India across 14 doors, and all Nykaa Luxe and Sephora stores along with an online presence on Mynta, Nykaa, Sephora.nnnow.com, and Shoppers Stop.
“I am incredibly excited to be the first Indian Brand ambassador of such an iconic global brand, Bobbi Brown Cosmetics. Having grown up in an arts environment I have a special appreciation for beauty both in reel and real life. The brand’s inclusive celebration of confidence and individual beauty, it’s cult products and a broad range of shades for all skin tones makes it timeless and especially relevant for the Gen Z – just like me,’’ said Tara Sutaria.
In celebration of the partnership, Tara will unveil two new shades from the Crushed Liquid Lip collection – Cherry Crush and Juicy Date – and feature them in her first brand campaign. Crushed Lip Colour’s feel-good formula is said to wraps lips in full colour and the rich moisture of a balm as well as the sheen of a gloss. Tara picked a vibrant red and a pinkish brown shade to give her a flawless day-to-night look. She will be featured across all digital, social and in-store platforms for all featured brand campaigns.
“We are delighted to welcome Tara to Bobbi Brown as the first Indian face of the global prestige beauty brand. The brand’s direction and vision to have a confident and independent woman like her will definitely resonate with today’s modern Bobbi Brown consumer while remaining true to its roots. With Tara, we look forward to creating many such memorable campaigns that inspire women every day,” said Rohan Vaziralli, General Manager, Estee Lauder Companies India.