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TIGI Launches ‘SOS’ Extreme Recovery Treatment

TIGI Launches ‘SOS’ Extreme Recovery Treatment

#Whatcanyoudoin5minutes – the new TIGI Copyright SOS Extreme Recovery Treatment from the Copyright Care range promises to restore your hair to virgin strength in just five minutes. This expert treatment system created to understand individual hair concerns, repairs and reconstructs your hair as well as replenish it with a year’s worth of protein. It is said to contain Marine Protein Complex that penetrates the hair fibre right at the core.

TIGI Copyright Care SOS Extreme Recovery Treatment claims to be clinically proven to repair hair’s internal damage while providing resilience and reducing the level of damage. The product is said to contain 100x more Keratin, than just shampoo and conditioner. It also contains black rice, Marine Collagen Amino Acids, and Elastin. When paired with TIGI Copyright Repair Shampoo and Conditioner, the Extreme Recovery treatment is expected to be the ultimate damage repair. It can be used before or after a bleaching or colouring service or any heat or styling service to provide resilience and reduce the level of damage during the process.

Pushkaraj Shennai, CEO, Lakme Lever, adds, “TIGI has always been known for its innovative consumer experiences with innovative products. SOS Extreme Recovery Treatment is a bespoke, customizable in-salon hair care treatment created to personalize the salon experience for each client as per their needs. I’m certain it will be well received by the Indian consumers”.