Upakarma Ayurveda Forays into Beauty Segment with 4 New Products
Launches Night Serum, Onion Hair Oil, Onion Shampoo and Vitamin C Face Serum, available on the brand’s stores and official website as well as major e-commerce portals.
Upakarma Ayurveda founded in 2017, by young entrepreneurs Vishal Kaushik and Parag Kaushik, offers Ayurvedic products at budget-friendly prices in premium packaging. Carrying forward its legacy of offering pure ayurvedic products, the brand has now forayed into the beauty space and launched four new pure beauty products — Night Serum, Onion Hair Oil, Onion Shampoo and Vitamin C Face Serum
Currently, the newly launched products are available in Delhi, Ambala, Pune, Mandi and Jalandhar through Upakarma Ayurveda’s physical stores as well as official website. Priced between INR 699 and INR 1199, the products will also be available on major e-commerce portals like Amazon, Nykaa, and Flipkart.
Through this launch, the brand is aiming to secure a significant share in the USD 6.5 billion beauty market.
Commenting on the launch, Vishal Kaushik – Co-founder and MD, Upakarma Ayurveda said, “People have become more conscious around their daily beauty regime. They now consider not just good packaging but also usage of harmless natural ingredients as qualifying features before making the purchase. To ensure this, we carried out extensive R&D and brainstorming sessions with top industry experts on the formulations and evaluation of the products that we bring to the market. We have used the best quality of ingredients which were carefully scrutinized and are free from urban pollutants”.
“At Upakarma Ayurveda, we believe in restoring balance and quality to life through our amazing range of all-natural and ayurvedic products. We will continue to create and bring more such products to our consumers and ensure that they lead a healthy and balanced life”, he adds.
Upakarma Ayurveda’s new Night serum is said to contain saffron/kumkumadi, which helps in achieving radiant & glowing skin. The Vitamin C face serum comes with Aloe Vera extracts, essential vitamins and Hyaluronic acid promising to provide instant hydration, fight damages caused by UV radiation, reduce hyperpigmentation and prevent skin ageing. The Onion oil is said to be a unique formulation of onion black seeds oil, jojoba oil, coconut oil & argan oil that promises to not only help in repairing damaged hair but also prevent premature greying, split ends and thinning. It is expected to thoroughly nourish the scalp, thereby boosting hair growth in the process. The Onion Shampoo claims to be infused with red onion seeds, amla, bhringraj & brahmi for healthier hair & scalp.
Founded in New Delhi, the brand already has a significant presence across India with more than 10,000+ stores in 10 different states. The key products offered by are Pure Shilajit Resin Form, Ashwagandha Capsules, Premium Quality Saffron, Sweet Almond Oil and Shilajit Capsules which are available both online and offline.