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Victoria’s Secret Launches First Ever Beauty E-Commerce Store in India

Victoria’s Secret Launches First Ever Beauty E-Commerce Store in India

Leading American speciality retailer for intimates Victoria’s Secret, that is also known for award-winning fine fragrances, body care, and lounge wear, has expanded its global presence with the launch of its first ever beauty e-commerce store in India. The e-store, www.victoriassecretbeauty.in, officially launched on 22nd November, will house the brands fragrances, Natural Beauty Body Care, Mist Collections, accessories, and PINK beauty collections.

Victoria’s Secret Beauty is America’s #1 fragrance brand* with iconic, award-winning scents like Bombshell, Tease, and Heavenly. With an ever-evolving collection of beauty essentials—including eau de parfums, mists, candles, and beyond, it may indeed be the right moment to roll out in India. Victoria Secret Beauty’s fashion- accessories , from the latest handbags to the best cosmetic cases and more will also be available.

The online platform will be launched in India, exclusively in partnership with franchisee retailer Major Brands (India) Pvt. Ltd.

While the brand enters the market with a digital focus on the beauty business, Victoria’s Secret and Major Brands have confirmed plans to launch full assortment lingerie brick and mortar stores in Mumbai in Summer, 2022.