VLCC Launches Advanced Purifying Hand Wash
VLCC Personal Care Ltd. announced the launch of its VLCC Advanced Purifying Hand Wash, to support mitigation of the severe health crisis caused by the COVID-19 outbreak and to meet the sudden spike in demand for hygiene products.
The VLCC Advanced Purifying Hand Wash is a proprietary formulation of the company which claims to have anti-bacterial and germicidal properties and also keep hands moisturized and soft. The Hand Wash launch comes on the heels of the company’s launch of gel and liquid Hand Sanitizer range, in March this year.
Announcing the launch, Jayant Khosla – Managing Director & Group Head, VLCC Group, said “Since the onset of the pandemic, we all have started to be extra cautious of our health and well-being and as such, the demand for hygiene products like hand washes and sanitizers has gone up exponentially. We have decided to manufacture and distribute hand sanitizers as our humble contribution to the collective national effort of tackling the COVID-19 crisis and help fill the need gap for quality products in this category.”
VLCC Advanced Purifying Hand Wash is said to be free of dyes, parabens and phthalates. The soap-free, silver oxide rich formulation with powerful cleansing properties promises to remove 99.9% germs and bacteria to help in keeping infections at bay. Ingredients like tea tree oil and neem extracts are expected to help fight germs with their antibacterial and antiseptic properties, while aloe vera extract and glycerin make it extremely gentle on skin, leaving hands nourished and not causing dryness. It is thus said to be ideal for frequent washes.
The company is ensuring that the product in 200 ml pack sizes, with a retail price of INR 55/- reaches pharmacies, general stores and e-commerce partners throughout India at the earliest.