Way Forward from COVID: Insights by Dr Blossom Kochhar
Dr.Blossom Kochhar – Founder of Blossom Kochhar Aroma Magic and Chairperson, Blossom Kochhar Group of Companies, sheds light on what’s next for the beauty industry post-COVID. She also details how the brand is preparing to meet the unprecedented challenges brought out by this global crisis.
Due to this crisis, there are lakhs of employees who have been laid off by their companies. Small salon businesses have been adversely affected. They have large amounts of rents to pay and they have limitations in looking after their staff members. This is an unfavourable circumstance for the middle and the lower-middle-class population of our country. It is going to hamper the skills industry as well. People would not want to be skilled, they would be desperate for jobs, but there will be none if everything is shut down. Upskilling is going to take off now. People should start working towards obtaining different skills that will help them going forward. Business-minded people or logical thinkers may be in a better position and have an edge over creative minds.
Back to Business
We have completed our checklist. We have sent letters to our employees, vendors, and clients. We have ensured that all our salons are fumigated. We make sure to constantly motivate our employees and make sure they are safe and healthy. Once the lockdown is lifted, we are still not sure how the situation is going to be. But, of course, we will impose hygiene practices and train our staff along with ourselves. We will have to reprogram ourselves into creating an all-time hygienic work environment, for our safety and for that of our clients.
Blossom Kochhar College of Creative Arts and Design education has gone online with several classes and webinars. As for Blossom Kochhar Aroma Magic, of course, nothing can be done directly because everything is shut. However, we are in the process of re-organising the whole business structure and a few product lines. We have also been continuously in touch with our retailers and customers to understand the current market scenario. The most important step we have taken is to educate the team and employees on how to maintain high hygiene levels at salons, factory etc.