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Wella Launches NUTRICURLS for Curly & Wavy Hair Care

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Wella Launches NUTRICURLS for Curly & Wavy Hair Care

Wella Professionals has launched NUTRICURLS in India – a complete line-up of care products that claim to provide the right level of nourishment to reveal the beauty of waves and curls. All NUTRICURLS products are said to include ‘Nourish-In Complex’ with wheat bran extract and jojoba oil, which is expected to help give curls and waves definition, anti-frizz effect, better manageability, softness, and bounciness. The wheat bran extract is naturally rich in vitamins (especially Vitamin E) and minerals, proteins and essential fatty acids, while the Jojoba oil is known for its nourishing properties.

Curls are unique. Due to their oval hair structure, they tend to be frizzy and difficult to detangle, they can also feel dry and are more prone to breakage. This is why the right level of care is key. Too much nourishment might be heavy and can overload hair. To combat this, NUTRICURLS products are said to provide different levels of nourishment depending on the particular need. Wavy hair needs products that provide light to medium care and nourishment level, while curly hair generally needs more intense care, from medium to intense level.

The NUTRICURLS range includes a shampoo, conditioner, and mask and is available at Wella partner salons and Nykaa.

Wella Nutricurls Shampoo is said to be sulphate-free and helps to define curls and waves while removing impurities and making hair frizz-free.
Price: INR 1050 for 250ml

Wella Nutricurls Conditioner claims to be a soft detangling formula that can be used after every wash for lightweight nourishment and defined waves and curls.
Price: INR 1050 for 200ml

Wella Nutricurls Mask can be used weekly for intense nourishment and is said to help prevent frizz for luscious, touchable curls and waves.
Price: INR 1150 for 150ml