Wella Professionals Introduces New Color Fresh Create Range
Wella Professionals has launched Color Fresh CREATE, – a palette of 12 semi-permanent shades, including one clear shade. The collection is all about turning any inspiration into hair colour creation and expressing your individuality through your looks, whether you’re all about working a neon-bright mane, or something soft, sophisticated, yet statement-making.
The Color Fresh CREATE line is reated by a team of nine Global Creative Artists, including legendary OPI Founder Suzi Weiss-Fischmann. Her eye for show-stopping shades and the expertise of some of Wella’s top hair artists has culminated in a vivid collection of yellows, corals, pinks, blues and greens. The shades are fully inter-mixable, allowing to try out limitless colour creations. Using the Precision Cream formula, colours can be melted and blended to create bold and bright, fresh pastels or a rainbow of hues.
Wella Professionals Global Brand Ambassador, Sophie Turner says, “If I had to choose a fun colour to dye my hair, it would be difficult to pick just one. “I’d choose multiple colours, I think rainbow hair would be fun. If I was pushed to pick just one, it would be pink, because everyone loves pink and it’s a fun festival look.”
The Color Fresh CREATE shades also claims to contain carefully-selected dyes that pastelize over time, for a true-to-tone fade that is expected to last up to 20 washes.
“What I love about the arrival of Color Fresh CREATE is I now have the ability to expand my colour communication in more imaginative ways. Every hue in the portfolio is richly saturated and has a unique personality that provokes the next level of artistry for me. I’m inspired to want to get to know each character and what they’re capable of alone, together, or in ways unimaginable!” – Sonya Dove – Wella Professionals Global Creative Artist.
Color Fresh CREATE will be available in leading Wella Salons, starting August 2019.