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Why Choose Godrej Professional’s Formaldehyde-free Keratin Treatment

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Why Choose Godrej Professional’s Formaldehyde-free Keratin Treatment

When you don’t want to get too experimental with that new year resolution to treat your hair better, there is nothing better than getting a good old Keratin treatment – quick, safe, and actually works!

While Keratin treatment equals a no-hassle morning, owing to it making your tresses smooth, soft and frizz-free, what you fail to realize is that there are certain compounds in the process that may be harmful and mustn’t be overlooked. The naturally-occurring protein, Keratin is important to maintain strong and healthy hair but it isn’t the real star of an in-salon Keratin treatment; the formaldehyde in it is what does all the magic.

Keratin treatment is formulated with various ingredients, most of which we fail to observe as they are too hard to pronounce and even harder to fathom. These supposedly intimidating compounds, when in contact with heat, are said to release formaldehyde. This combination makes curly/wavy hair more relaxed. While this six-month-long blowout sounds tempting, the formaldehyde compound could potentially cause cancer if exposed to for a long period of time. In addition to its possible carcinogenic capabilities, inhaling this substance could also lead to sore throat, nose bleeds and scratchy eyes. No wonder, hairstylists often experience heaviness in their chest and headaches that last for days when scheduling back-to-back keratin treatments for clients.

Heena Dalvi – National Technical Head, Godrej Professional, insists that consumers must seek treatments that offer similar benefits with safer constituents or opt for a 100 per cent formaldehyde-free alternative. Contrary to what people think, Keratin treatments every few months can actually be healthier than subjecting your tresses to heat styling daily, as it allows you to temporarily set aside your iron and go easy on your mane. But bear in mind that it is important to look for less-damaging and truly formaldehyde-free options that are out there. Choose a reputed salon that helps you examine treatments offered and identify the one that works best for you. A salon that respects your health and their stylist’s health will go the extra mile and also provide information on the amount of formaldehyde that’s concentrated in each variant. Needless to say, it is always helpful to do some homework and research on the ingredients used in the treatment you plan opting for, thereby making an informed and smart choice.