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#Women Acheivers – Schulen Fernandes

#Women Acheivers – Schulen Fernandes

Born in Mumbai with Goan roots, Schulen Fernandes is a multi-award winner for her graduation fashion collection from Premlila Vithaldas Polytechnic, SNDT University. She has valuable designing, styling, and retail experience with top brands. As the Creative Head of the Wendell Rodricks label, she has designed 8 collections do far, starting with “Trapezoid” in 2016. Speaking to Beauty Launchpad, Schulen shares her thoughts on beauty, feminism, and goals in 2020.

How do you perceive beauty for a woman of 2020?
Beauty to me is holistic and essentially innate – more personality, less physicality. It’s an investment in health, happiness, emotional & intellectual growth, and also about being productive. This is the new-age mantra. In 2020, I perceive the beauty industry as being value driven by a body positive ideology, with genderless products that are eco-conscious, and more indigenous brands drawing from our rich Ayurvedic culture and simple, clean botanical basics.

What are your 2020 Goals?
My blueprint for the brand was to explore its horizons beyond fashion and further into retail. We have just launched ‘Wendell Rodricks Luxury Lifestyle’, an extension of the company in Mumbai. 2020 will be exciting as I realize that goal and look forward to new and interesting collaborations. On the personal front, I wish to commit my time to the cause of sexual abuse against women, where work to be done is never enough.

What is Feminism to you?
I see feminism as celebrating womanhood away from society’s contrived beliefs of marginalization. If we as women choose to do so, we stand as equals in every way.  A woman embodies many tender and fierce emotions that truly are our strength. I see unbiased genderless feminism and believe that men can be feminists too. Once rules are blurred, the definitions of feminism will cease to exist.

What are your cult beauty/wellness products?
I love Hyaluronic acid for my skin, so Recast’s Vitamin C serum and cold-pressed apricot oil for the night are my daily beauty regimes. Staples are The Body Shop’s matte clay skin clarifying foundation with tea tree oil, Kiki’s fuchsia eyeliner, Shiseido’s mascara and Huda Beauty’s liquid matte lipsticks – the Trophy Wife shade. I read all labels with awareness before I buy beauty/fashion products.