YLG Celebrates 10 Years of Beauty with Hair Show
YLG celebrated its 10-year journey in the Indian beauty industry with its first-ever fashion show event – YLG Hairstyle Runway – organised in association with L’Oréal Professionnel at the Shangri-La, Bangalore. The salon chain spread across Bangalore, Chennai, and Hyderabad aims at redefining the salon culture in India and claims to cater to more than 5,00,000 loyal customers.
The primary audience of the event were 300+ of YLG’s customers, joined by beauty industry veterans such as Binaifer Pardiwalla – General Manager, L’Oréal Professionnel India and Dr Blossom Kochhar – Founder, Aroma Magic. Vaijayanti Bhalchandra, the co-founder and CTO of YLG, delivered the welcome address, followed by a live video message from YLG’s founder and CEO, Rahul Bhalchandra who was in Delhi for receiving the CII (Confederation of Indian Industry) Award for Customer Obsession.
The brand then showcased a video of its 10-year journey and the YLG International Hair Collections. Towards the end, models donning the ‘Indian Browns’ hairstyles and the International Looks by YLG, walked the ramp. YLG employees captivated the audience with their moves on the YLG anthem, composed by Grammy® Award Winner and US Billboard #1 artist Ricky Kej and sung by 2-time Grammy winner Laura Dickinson. YLG also announced 5 of the 10 lucky winners of their 10th-year contest. The winners were presented a golden ticket to Bali. The event was also graced by the veteran fashion stylist and choreographer Prasad Bidapa, who choreographed the show.
Delighted by the success, Vaijayanti Bhalchandra said, “Our journey commenced with the setting-up of YLG Institute of Beauty Therapy, Hairdressing. and Makeup in 2008. Today, we have achieved a milestone by creating a salon chain with over 60+ salons spread across three prominent regions of Southern India. This event was our humble way to express our gratitude towards our beloved customers and the dedicated employees who’ve helped us get to where we are today. With ‘Indian Browns’ we aimed to showcase the splendid collection of looks we introduced exclusively to celebrate the gorgeous browns of Indians. Our mantra, since our inception, has been to make every woman love herself and feel beautiful. We will continue in our efforts to satisfy our clients with our services.”
Speaking on the success of the 10-year journey of the brand, Rahul Bhalchandra said, “It is overwhelming to see our brainchild grow up to be one of the most prominent salons in the industry. The support that we have garnered from all our stakeholders has kept us strong and motivated to work harder and provide the best of services in the country. This event was a medium to acknowledge the support that we have received from our customers and return the love that we constantly receive from them.”